Proforma History & Recognition

Proforma was founded with the intent to assist businesses in doing business better. Utilizing a One Source. Infinite Resources approach, Proforma was developed into a management consultant, solutions provider and product supplier in the areas of print, promotional products/apparel, marketing/communications, multimedia, social media, web design/visibility, translation/interpretation services and technology for global and national clients. Their unique approach guarantees a minimum cost savings of 16% for a full print management program. These programs streamline workflow solutions and increase process efficiencies while eliminating obsolescence and waste through product, services and technology. To date, they have achieved no less than 25% and as high as 59% for some of their Fortune 700 clients. These innovative solutions have allowed Proforma clients to recognize large operating cost savings.

Proforma uses Six Sigma and S.M.A.R.T. Methodologies as well as Project Management Principles to drive out costs. Their approach has gained recognition as finalist for "Technology Innovator of the Year" in both 2007 and 2008 for multiple technology solutions. The only one in their industry. They developed online processes to help automate global 2000 companies which included e-commerce platforms offering over 160 languages, marketing platforms, training and communication platforms and translation capabilities to name a few.

In 2010, Proforma recognized the need and established online and product solutions for small businesses. These efforts were recognized by Startup American Partnership with their inclusion of Proforma to the Startup America Initiative.

Proforma is a founding member for The Center for Spend Management Excellence, an organization developing best practices for all disciplines while assisting organization in driving out costs.

1978 Proforma founded
1980 Sales exceed $1 million dollars
1986 National expansion begins
1991 Proforma expands into Canada
1994 Products and services now include promotional products
1995 Proforma introduces ProSource "online" catalog
1996 Proforma moves into the state-of-the-art World Support Center in Cleveland, Ohio Fred DeLuca, Founder & CEO of Subway, invests in Proforma
1999 Launch of proforma.com and franchise portal sites Products and services now include eCommerce Proforma grows to over 400 offices
2000 Proforma grows to over 500 offices
2001 Vera Muzzillo joins Proforma as Co-CEO
2002 Proforma network sales exceed $200 million dollars
2003 Proforma celebrates its 25th anniversary Introduction of the proprietary WIN Success System eCommerce Department breaks $3 million in sales Launch of the award-winning More & Better Appointments: The Six Senses self-promotion campaign
2004 Proforma grows to over 650 offices Launch of Exclusive Products programs in conjunction with key manufacturers Products and services now include multimedia
2005 North American Major Accounts [NAMA] program developed to better identify and service larger national accounts
2006 Proforma serves 260 NAMA accounts PROecom created through strategic alliance with four51 eCommerce Department breaks $5 million in sales
2007 Proforma recognized in the Stevie Awards as finalist for "Technology Innovator of the Year"
2008 Proforma recognized in the Stevie Awards as finalist for "Technology Innovator of the Year"
2009 Vera Muzzillo named CEO, Greg Muzzillo remains as Founder
2010 Announcement of Proforma partnership with Start-Up America