Custom Marketing Solution

A Proforma Case Study

CHALLENGE

The MGM Grand Hotel & Casino in Las Vegas came to Proforma with a special request. They had commissioned artist Leroy Neiman to create a special poster promoting an Oscar de la Hoya fight they were hosting. The invitation to select customers and top players to attend the event would include the poster. MGM wanted Proforma to produce this unique artwork on canvas.

What's more, their vision for the poster was a bit out of the ordinary. The casino wanted it to look like a piece of art cut from a picture in a museum. Therefore, the print on each canvas needed to have a 3-D effect and the edges needed to appear rough-cut.

SOLUTION

Proforma developed a unique silkscreen technique that would build each color on top of the other, creating the 3-D effect. We were able to print and package 17,000 pieces of canvas, completing the project in less than three weeks.

RESULTS

The fight and promotion were both huge successes. Invitees commented on the originality and visually stunning impact of the print pieces. The casino was thrilled with the results. In the end, Proforma really put the 'punch' to a unique printing project!

Contact us when you are looking to create hi-impact print pieces the really pack a 'punch'.